Amorim is a world leader in the manufacture of cork products. Their Top Series range offers a selection of cork stoppers for drinks brands.
Amorim have now released their ‘Tap Series’. A range of NFC enabled cork stoppers with fully integrated tags. Their release information cites two main reasons for including NFC tags.
First, to help control counterfeit production of alcohol brands. They quote a report from 2018 by the International Alliance for Responsible Drinking which states that illicit alcohol accounts for between 28-34% of the total market in Brazil and Mexico. Additionally, they quote Euromonitor which states that 30-50% of total vodka sales in Russia are illicit.
One of the aims therefore of the NFC tags is to help reduce the exposure and loss of premium brands to counterfeit production. As Seritag have mentioned before on our blog posts, counterfeit goods don’t just damage the revenue streams of premium brands, they have the potential to do serious damage to their reputation.
However, Amorim are also promoting the fact that the tags can be used for marketing and promotion. The tags can provide additional information such as serving and mixing suggestions, product information and so on.
Cork makes the integration of NFC tags an easier job than would be the case on a metal cap of course. But it’s interesting to note that Amorim have also use both the three bracket NFC logo and the letters NFC inside what looks like a mobile phone. A simple, effective way to make sure that users are aware of the NFC feature without taking up too much space on the cork top.