Back in 2016, L’Oréal revealed their ‘My UV Patch’ NFC enabled UV monitor. The My UV Patch was a stretchable skin sensor designed to monitor skin UV exposure. With integrated NFC, users could monitor their sun exposure and build a better understanding of their UV levels.
L’Oréal undertook consumer studies and listened to feedback from the My UV Patch users. They found that 34% of users applied sunscreen more often and 37% aimed to spend more time in the shade. As a result, L’Oréal have unveiled this year at CES® in Las Vegas, two new technology products to take the concept further.
The first is UV Sense, a battery free wearable UV sensor and the second is a limited-edition version of the My UV Patch. Both of these products will be available under the La Roche-Posay brand during the year.
“L’Oréal research shows that overexposure to UV rays is a top health and beauty concern of consumers worldwide,” said Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator. “With this knowledge, we set out to create something that blends problem-solving technology with human-centered design to reach even more consumers who require additional information about their UV exposure. Whenever we develop a new technology, our goal is to make an enormous global impact by enhancing consumers’ lives.”
The UV Sense module is a small battery free wearable device that can store up to three month’s worth of data. If only our summer holidays were that long ! It’s less than two millimeters thick and designed to be worn on the thumbnail. The sensor isn’t designed to be regularly removed and the package comes with additional adhesive if the sensor does come off during your holiday. The ideal behind UV Sense is that it can be worn for longer than the skin applied My UV Patch.
UV Sense is powered from an NFC enabled mobile phones and contains a sensor to monitor both UVA and UVB rays. The wearable NFC device comes with a mobile App for both iOS and Android which can scan the NFC tag embedded within the unit. The App can then monitor the UV exposure over time and provides advice on how to reduce and control UV exposure levels.
“Design and technology are inextricably linked, and as products become more personalized to individuals, both elements are integral to providing people with seamless experiences,” said Yves Behar, designer entrepreneur and founder of fuseproject. “By working with L’Oréal, we are able to pair deep expertise in beauty tech with an effective design that enhances consumers’ wellbeing without distracting from their everyday lives.”
This is an excellent and innovative use of NFC. It’s a clever combination of combining a vital health issue such as UV exposure with the user friendly nature of NFC. And there’s one fundamental difference between the original launch of L’Oréal’s My UV Patch and this current launch – the ability for iPhone users to take part. It’s worth noting that L’Oréal originally released the first concept without iPhone NFC support. That was a forward thinking move which should be recognised. The UV Sense product launch builds on the concept and now all NFC enabled mobile phone users can get involved.